new global brand campaign
featuring: Megan Rapinoe, Hikaru Utada, Ursula Corbero, Liu Yifei
In the middle of the Pandemic, this campaign was produced ‘remotely’, with our Japanese partners directing & supervising from Japan
Agency: Dentsu / Creative Director: Toshihiko Tanabe & Hiroshi Akinaga / Dir.: Matthias Freier / Production company: REJELL GmbH / Associate Producer (remote styling/make-up coordination) : Kiyoshi Runze (momonga)
Service Productions: Lubell House LLC (Seattle), radical media (London), Nouri film (Madrid), Justin Liu (Hangzhou)